Content outsourcing appears to be a perfect solution for those companies that desire to have a process of regular, content publishing without having many resources in place in the long run. Here, we are going to outline the steps on how to outsource content writing successfully and find out when it is the proper decision for your business.

Outsourcing Content Writing: An Overview

Having your content created outside the company involves many advantages including the access to a team of experts who know the ins and outs of the latest SEO and content marketing strategies, the fact that it's cheaper compared to hiring full-time staff, and flexibility, i.e., you can hire more writers during periods when you have more content to create. 

In addition to that, the external writers can offer such as new angles and viewpoints from the actual field of your activity which, undoubtedly, will increase the value and suitability of your content.

Outsourcing Content Writing Platforms

When it comes to finding content writers, there are several platforms to explore:

1. Freelance writers targeted marketplaces, such as Upwork, Freelancer, and Fiverr, with varying levels of expertise and pricing plans, is where we find a collection of freelance writers with various ranges of skills and prices.

2. Portals like Indeed, Glassdoor, and ProBlogger Job Board usually have expert writers jobs posted through them, so you can write your demand and get a boulder of applications.

3. Social media such as LinkedIn and Facebook is good for joining micro-communities of contacts. This enables you to interact with professional writers in your industry and to form or join collaborations and networks.

4. MindStick is an all round content agency known to offer the best content solutions available. It starts from creating a content strategy to coming up with structured content pieces that are optimized for standard SEO practices. Using content managers who are committed and a team of writers who are skilfull together MindStick agency make sure the smoothness of the collaboration and the quality of the results.

How to Outsource Content Writing: Steps Guide

1. Determine Outsourcing vs. In-house Content Writing: Analyze whether an outsource content writing is suited for your business and budget in the long term. Think of the issues such as in-house capabilities, content variety, and qualified personnel.

2. Specify Your Content Goals: Specify the format of the content that you require. Also, make a rough estimate of your budget. The article must be free of errors, easy to understand and provide solutions to your problems. This type of content should be high quality and relevant to your industry. Find professional writers with SEO and subject-matter expertise skills.

3. Determine the Scope of Work: Decide what are the activities you want to delegate, like creating unique content, Keywords research, page on-page SEO optimization, cooperation with internal teams, promotion for content updates and modifications.

4. Look for Content Writers: Formulate a multichannel strategy for finding experienced content writers, namely, freelance writer marketplaces, job boards, social media, aggregators of knowledge and content, and referrals.

5. Check Industry Expertise: Give priority to writers with knowledge in your industry or niche, because they will be more aware of audience tastes and industry developments, which will reduce the time spent on giving directions on how things should be handled, as well as the duration it takes to get the writer on board.

6. Evaluate SEO and Writing Skills: Perform an assessment of the existing writers' SEO understanding and writer skills, so they can develop content that is appealing, SEO-friendly, and concerned with your target’s audience views without deviating from your brand voice.

7. Make a Shortlist: As narrow your choices to a range of 3-5 potential content providers that meet your detailed skill and experience requirements, pricing, industry expertise, responsiveness and communication style.

8. Assign a Test Task: Ask for a particular assignment that will help to assess the writer's writing skills, essay requirements, contacting deadline(s) and how they respond to the feedback. Considering the relevance of obtaining the best professional resources, you might opt for a test task that is well compensated.

9. Shortlist Submissions: Carefully pay attention to tasks in assignments. And any kind of helpful feedback can be provided, and finally the writers potential in future cooperation can be figured out as per their response of applying the help and improvement.

10. Establish Responsibilities: Establish specific requirements associated with deadlines, material scheduling and distribution, style, communication medium, revision process, and rate of pay to ensure unspoiled workflows.

11. Draft a Contract: Develop a complete contract that is clear, which covers the extent of work, payment, time of delivery, author rights, confidentiality clauses, and resolution of disagreements between the parties to safeguard interests of both sides.

12. Evaluate Performance Frequently: Held at regular intervals, performance reviews are required to measure content quality, SEO rankings, and metrics of engagement, their adherence to the established guidelines. Give feedback to guide writers in making the improvements aimed at being corrected and maintained.

Conclusion: To Improve Your Content Strategy by Hiring and Outsourcing
 

Involving a third party to look after content writing will help you to structure the content creation time, hence makes sure that you craft good and optimized content with internal resources. Through using platforms like MindStick and by using the tips in this guide you can hire writers who have in-depth knowledge in your field, reach out to your prospects, and lat them know what you do in the most powerful language. 

You can decide to be a startup company that wants to speed its publishing rate or a tireless business that is expanding its content efforts. Outsourcing your content writing could be a strategic investment that grows your business as a whole.